NOVACOOP MEDITERRANEA, born from the alliance between Actel and Fruits de Ponent, will have its own stand at Fruit Logistica, the international fresh fruit trade fair held in Berlin from February 5 to 7. As part of the expansion of its business activities, NOVACOOP is attending Fruit Logistica with the goal of showcasing its commercial catalog, which includes more than 100,000 tons of fresh fruits and citrus.

Fruit Logistica stands as a key event in the NOVACOOP MEDITERRANEA calendar. This international fair is not only an opportunity to strengthen relationships with current clients and plan the upcoming spring and summer campaigns but also a privileged stage for establishing new contacts and exploring strategic alliances. From over 5,000 hectares of our producers’ crops and our logistics centers in Lleida, we prepare to offer a wide range of stone fruits, pome fruits, and citrus, ensuring supply to international markets during the warmer months of the year.

Based in Parc Agrobiotech in Gardeny (Lleida), NOVACOOP MEDITERRANEA is distinguished by its in-house fruit production, thanks to the work and commitment of hundreds of producers associated with Fruits de Ponent and Actel. Its packing centers are designed to efficiently meet client demands and adapt to the various needs of the market. Always committed to quality, food safety, and sustainability, the company promotes a model that values the region, its people, and innovation as the pillars of its activity.

During the fair, NOVACOOP MEDITERRANEA’s commercial team will be available to meet visitors, present their product catalog, and explore new business opportunities. In addition to its renowned fruit offerings, the company will also promote its extra virgin olive oil and dried fruits.

The decision to explore this collaboration comes after a prolonged period of joint reflection between the two cooperatives, considering the external context marked by a high concentration of players in the agri-food value chain and significant changes in agricultural production due to climate emergency, particularly intensified in recent seasons and the rise in costs. These factors, along with the goal of promoting sustainable development of business activities, pose the challenge of offering members greater profitability in their operations through more efficient transformation and marketing of agricultural products, as well as jointly exploring larger scales to meet current high investment needs.

Moreover, this strategic alliance – which will need to be endorsed by the members in the coming weeks – aims to provide a comprehensive service to the entire social body and seek new business opportunities, especially in areas such as green energy, labor support in the field with staff for producer members, or expanding the catalog of Mediterranean diet products to achieve greater benefits.

The cooperative principles shared by both entities make this initiative deeply rooted in the territory and at the service of the entire community. Precisely, both presidencies have taken advantage of the setting of Fruit Logistica to call for other cooperatives in the area to join the project.

The timeline for the new company is to start operating as such after Easter, with the next summer campaign seeing both sales teams working in a coordinated manner, and gradually incorporating the rest of the businesses.

The main FIGURES

Annual turnover: 160 million euros

Volume of KGS of stone fruit and pome fruit: 100,000 tons

Volume of KGS of packaged oil: 900,000 KGS

Volume of KGS of bulk oil: 100,000 KGS

Volume of almonds: 12,000,000 KGS

Brands of the new company:

Fruit:

Actel

Fruits de Ponent

OKI

Ondine

Regali’n

GR Apple

Extra Virgin Olive Oil

Germanor

Romanico

L’Or de Ponent

KYLATT

Mediterranean Products

Gourmet Ponent

Marca Energética

Ponent Energia

Energy:

Fuels: 50 million liters of fossil fuels 3

Service Stations (Alcarràs, Benavent, and Torres de Segre)

4 fuel distribution trucks

Photovoltaic plants at production centers (2.4 MW) E

lectric supply chargers

The decision comes after a period of reflection by the two cooperatives and after considering the context marked by the high concentration of actors in the agri-food value chain and the significant changes in production agriculture caused by the climate emergency, especially accentuated in recent campaigns. These factors, together with the goal of promoting sustainable business development, pose the challenge of offering their partners greater profitability in their holdings through a more efficient transformation and marketing of agricultural products, and of exploring how to jointly explore increased sizing to meet today’s high investment needs.

In addition, this alliance aims to provide a comprehensive service to the entire social mass and seeks new business opportunities, particularly in areas such as energy, field work support with staff for producer partners, and talent recruitment in the future organisation. The cooperative principles shared by both organisations guarantee the initiative is rooted in the territory and is at the service of all consumers.

If the alliance is consolidated, the new joint company would manage more than 100,000 tons of fruit, reaching an annual turnover in excess of €160 million when totalling the various shared business areas.

Both groups have already established a work program so that the new organisation can start its activity during the first semester of 2024.